Social media now becomes a significant part of our life. Almost everyone uses social media in their free time. So as per their choice, different social media influencers exist.
Mega-influencers, who have more than a million followers, are well known on social media because of their celebrity status. They produce a tonne of engagement on the social media channels where their audience is engaged.
Mega-Influencers
Macro-influencers are those who have an audience of 500,000 to 1 million or more and can include thought leaders, athletes, celebrities, and TV personalities. Brands may anticipate a high price tag from them because they can use their reputation to get followers on social media,
Macro
Despite not having celebrity status, mid-tier influencers are nevertheless a significant group of content producers whose followers have faith in them. These influencers provide marketers with a broad reach and a little bit higher engagement with audiences between 50K and 500K.
Mid-Tier
Micro-influencers are often seen by marketers as being significantly more successful in terms of engagement and trust, despite having a much smaller audience than mega-influencers. That's because micro-influencers are more specialised and have a close relationship with their fans.
Micro
Nano-influencers, who have the fewest followers, provide marketers a tiny and likely smaller reach. What businesses do lose in reach, however, they make up for in interaction rates.