The digital marketing industry is getting bigger day by day and everyone wants to get into it. We are discussing one of its aspects called PPC in the story.
The majority of businesses use PPC, a kind of paid advertising and digital marketing, to expand their reach and boost website traffic.
PPC in Digital Marketing?
Multiple ad campaigns can be run for a single keyword in PPC. PPC optimization results in higher click-through rates (CTR). The PPC results are quite fast as compared to SEO.
Why use PPC?
1. Display ads
2. Search ads
3. In-stream ads
4. Social ads
5. Google shopping ads
Types of PPC Ad
1. Display ads
2. Search ads
3. In-stream ads
4. Social ads
5. Google shopping ads
Types of PPC Ad
Advertisements that are shown to visitors or customers who have already visited a website are referred to as display ads. Advertisements like this are shown to encourage consumer purchase intent.
Display Ad
A term entered into the search field causes adverts known as "search ads" to display. It is the most typical type of PPC marketing.
Search Ad
On websites like YouTube and Facebook, where users view videos at least once each day, these kinds of advertisements are often frequent.